The Trust Issue in Marketing
The Trust Issue in Marketing
by Darrin F. Coe, MA
copyright 2004

One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I trust this company/person/product?”

In today’s ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, ...
Author: Darrin F. Coe, MA
CLICK HERE TO READ THE REST OF THIS ARTICLE