Unique Selling Point, Ideal Customer, and Consumer Thinking
Ideal Customer, Unique Selling Point, and Consumer Thinking
by Darrin F. Coe, MA

As entrepreneurs there are some very basic things that we’ve all been taught. The first thing we generally do is identify a consumer need.

Then we’re usually taught to define our ideal customer.

Lastly we’re supposed to define for that ideal customer, the unique selling point (usp) of our product or service.

I believe all of these processes actually work more as an integrated, dynamic ...
Author: Darrin F. Coe, MA
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